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Moore Paints strives to offer the highest quality in paint for interior and exterior use and provide the most efficient services to a wide variety of consumers from businesses and designers to homeowners. They provide the best knowledge, expertise, and service resulting in a unique decorating experience. The logo was designed to reflect the company’s mandate while being fun and friendly. Their 2014 Identity Guideline was created to ensure brand integrity, reinforce the company’s upstanding reputation and help customers identify the products. A lot of research was done to understand the company and what branding would effectively embody their mission, values, and identity.

Included: Corporate Identity Guideline, letter sheet, envelope, and business card.